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Froyo's made a comeback. But at £12 a tub will it last?

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⚡ Instant Key Takeaways (TL;DR)
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Core Development: Froyo's made a comeback. But at £12 a tub will it last?
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Market & Financial Impact: Frozen yoghurt, which was a huge craze in the 2000s and 2010s, has made its return with multiple chains popping up across the wider UK.
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Actionable Insight: Monitor price volume action at market open; check key technical support/resistance levels.

Froyo has made a return with several stores opening across the UK this year

Kiersten Paterno was one of the many people willing to queue up to an hour to treat herself to some frozen yoghurt.

"It was a 45-minute wait for my turn but the whole experience of choosing your flavours and customising it with different toppings was a big part of the appeal for me," the 19-year-old student says.

Froyo was a huge trend in the UK in the late 2000s and early 2010s and was most popular in London.

Chains like Snog had 10 stores in the capital at its peak and other brands like AngelBerry had shops in Bristol and Brighton.

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Official Publisher Attribution: This report is aggregated from Bloomberg. ZeroLive provides live aggregation, automated sentiment synthesis, and exchange disclosure monitoring for retail market participants.
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